M Perfect Cover BB Cream No.23
A one-step base that has been a K-beauty staple since the early 2010s: medium-to-high coverage, SPF 42 PA+++ sun protection, and skincare ingredients in a single pump. It blends like a lightweight foundation and evens out redness and discoloration without feeling heavy. No.23 'Natural Beige' sits mid-range for light-to-medium, neutral-to-cool skin tones — the full range is seven shades and stops at medium-tan.
More detail
Hyaluronic acid and ceramide keep skin hydrated under the coverage, while rosemary leaf and chamomile flower extracts help calm it, and the formula carries SPF 42 PA+++ UV protection. Coverage is medium and buildable toward high, with a natural, skin-like finish rather than a flat matte. Pump a small amount onto fingertips or a sponge, blend outward from the center of the face, and layer only where you need more cover. No.23 can read slightly grey when first applied and settles closer to skin tone after a few minutes, so judge the match after it has worn a bit. The shade range leans cool and offers nothing deeper than medium-tan, so deeper skin tones will struggle to find a match. Contains fragrance — check the label if you are scent-sensitive.
Ingredient check⚠ 4 caution flags
Evidence checkGrade B
How grading works
What Korea says#31 makeup
Reviewscommunity links
A long-running community favorite as a cheap, natural-looking base: users consistently praise the lightweight feel, buildable coverage that evens out redness and small blemishes without caking, and the high SPF for the price. The recurring complaint with No.23 is a distinctly grey cast on first application that only settles after the cream oxidizes for several minutes, and the narrow, cool/grey-leaning shade range means people outside light-to-medium tones often cannot find a workable match. A minority also report the grey tone never fully adapts to their skin.
Sources
No close skin matches yet —
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Where to buybest total $16
| Retailer | Price | Ship + duty | Total | |
|---|---|---|---|---|
| Amazon ✓ official Official store — verify seller before launch Accepts: Visa · MC · Amex · Discover · Amazon Pay · Affirm | $16 | — | $16BEST | Shop → |
| Olive Young Global ✓ official Ships from Korea 7–14d · +15% duty Accepts: Cards · PayPal · Apple Pay · Alipay+ | $13 | $9.00 | $22 | Shop → |
| Missha official ✓ official Brand's official store, ships from Korea · +15% duty Accepts: Cards · PayPal (varies) | $16 | $8.40 | $24.40 | Shop → |
Totals include estimated import duty on Korea-shipped orders (15%, post–de minimis). Links open retailer search; exact product links are coming at launch. Payment methods indicative — verify at checkout.
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